LBBW

Community platform for LBBW

More about the project

Digital communication and collaboration for all employees

LBBW employs around 10,000 people at over 100 locations nationwide and a further 17 locations worldwide. When introducing a new community platform as part of the intranet, LBBW relied on its proven partnership with Telekom MMS.

Reference at a glance

Task

Identify a new community software as part of an evaluation project and introduce it using the Lean Workplace method

Solution

Implementation of Haiilo (formerly COYO) with technical and content support of employees

achievement

Benefits

A bank-wide community that enables all employees to exchange ideas across departments and locations

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With Telekom MMS, we had a partner at our side who supported us in all phases of the introduction and in building up our community - and continues to do so reliably in operation. For the first time, a bank-wide exchange of all employees is possible! Constantin Prillmann, Corporate Communications and Marketing LBBW

Benefits for our customer

  • Employee motivation and participation in the exchange are encouraged

  • Transparent support options increase efficiency

  • The new solution supports the cultural change within LBBW

Requirements

An up-to-date and compliant community tool

Until now, LBBW had been using a long-established but now outdated community solution based on Jive. Due to the costly licensing model, not all employees had access to the tool. When introducing a new, future-proof community, LBBW once again relied on the expertise of Telekom MMS, with whom it has been working since 2008. In 2017, Telekom MMS developed the "LBBW Markets" platform and has been maintaining it ever since. As part of an evaluation project, the New Work experts from Telekom MMS determined the requirements of various areas within LBBW for the new community and implemented the solution selected as a proof of concept. The strict governance requirements in the banking environment had to be strictly adhered to.

Solution

Using the Lean Workplace method to find the optimal solution

On the way to the optimal digital workplace, the Lean Workplace method developed by Telekom MMS helps to find the individual, company-appropriate path to employee experience in a structured manner. The method, which was also used at LBBW, is divided into four phases. In preparation for the scoping phase, a project team consisting of internal multipliers from LBBW and experts from Telekom MMS defined the requirements for a new collaboration platform together in a World Café workshop. During the scoping, the possible solutions were reduced to two. During the discovery phase, Telekom MMS provided demo environments of the two remaining solutions and supported the test users with training and onboarding sessions. After evaluating the feedback and based on the presentation of the results, LBBW finally decided on the community solution from the provider Haiilo (formerly COYO).
In the design phase, the selected solution was technically implemented and then tested with multipliers. Telekom MMS also designed and established community management for live operation. The fourth phase, Learning & Growth, is ongoing and consists of toolset, mindset and skill set: Telekom MMS continuously supports LBBW in the further development of the community, the onboarding of new employees, the identification of new use cases as well as the editing and improvement of community management.

Benefits

The right community for cultural change

The new community solution based on Haiilo offers the conditions for bottom-up and peer-to-peer communication between all LBBW employees across departments and locations. The flexible, user-friendly platform promotes exchange among each other and contributes to the initiated change in LBBW's corporate culture. Social features make communication more approachable and motivate employees to participate.
Since the solution was tailored precisely to the requirements of employees using the Lean Workplace method, it is highly accepted by users and editors regardless of the company's location.

About LBBW

Landesbank Baden-Württemberg (LBBW) is a German universal credit institution with headquarters in Stuttgart. With total assets of around 282 billion euros (as of 2021), it is the largest state bank in Germany.

Do you have any questions?

Dr. Cornelia Mossal

Corporate Communication