Reference BMW Group

Consolidation of all brands on one platform

More about the project

Future-proof web presence standardization due to Adobe Experience Manager

Telekom MMS enthusiastically took on the task of coordinating and structuring the automotive group's digital structures, which had grown over time. To this end, Telekom MMS first transferred the existing platforms for the BMW Group's various brands into a homogeneous system. Then, as digital service provider for the automotive group, we developed a modern concept for a uniform and powerful web presence and a comprehensive service from a single source based on Adobe Experience Manager.

Reference at a glance

Task

To consolidate all the automotive group's brands on a single web platform, making processes more efficient and effective to provide an improved overall view.

Solution

The conception of a high-performance system architecture including transfer of the existing system to Adobe's content management system AEM, with subsequent feature and component development as well as the development of various microservices.

achievement

Result

Increased customer satisfaction and quality assurance through comprehensive service from a single source. The resulting transparency ensures improved collaboration and optimized processes.

Customer Benefits

  • Through targeted implementation of the DEVOPS strategy and the thereby optimized processes, we increase customer satisfaction through short response times to service requests and malfunctions

  • Quality first! That is why there is extensive configuration management and fully automated tests for customers

  • A uniform brand identity ensures individual customer loyalty and creates an optimized overall view

Requirements

Consolidation for Improved Processes

The task for Telekom MMS was to consolidate all BMW Group brands onto a future-proof web platform, and to adapt workflows and processes in line with the times.

Solution

All-round service from a single source

In order to harmonize technologies and processes, the first step was to transfer the previous systems and operational responsibility to a digital service provider. Based on the Adobe Experience Managercontent management system, new features and components as well as the front end were designed and developed.

In addition, Telekom MMS developed a scalable and high-performance platform based on Amazon Web Service technology. Comprehensive test automation and a fully automated deployment and release process ensure consistent quality. This holistic approach means that DevOps is not just a word, but has been filled with content in a sustainable manner.

Benefit

Improved Customer Relation and efficient Quality Assurance

The anchoring of all BMW Group brands on one platform, including fully automated tests and extensive configuration management, ensures the highest quality standards. Short response times for service requests and malfunctions increase customer satisfaction and build trust.

Flexible, centrally controlled release processes have also significantly reduced the time-to-market. By using modern infrastructure such as the AWS Cloud and a microservice architecture, new requirements can be implemented quickly and automatically. A central monitoring solution in AWS ensures rapid troubleshooting. The consistent implementation of the DevOps approach with clear structures and good networking enable sustainable and agile growth of the platform with a constant team size.

Do you have any questions?

Dr. Cornelia Mossal

Corporate Communication